The overall internationalization of Tasly began on April 2006. Tasly plans to realize its international development blueprint within ten years.
¡¤ Organizing a team of elites by way of international cooperation
¡¤ Promoting a new round of industrial development based on technological innovation
¡¤ Setting up a platform for scientific research and development on the basis of scientific researching mode
¡¤ Seizing position as international enterprise on new mode through all round progresses
¡¤ Establishing solid foundation for technical management via industrial management
Relying on multinational enterprise, Tasly wishes to realize its goal of sharing the joy of health with all
||Strategy of internationalization
Connotation of the strategy: All the works of Tasly should be conducted around the center of meeting the international demands. Implementing the concept of internationalization, and constructing guideline for the development of Great Health industry, in order to lay the foundation for competing as a 10 billion Group in the period of national 11th five-year-plan.
Specific Plan: Internationalization contains two major aspects---internationalization of the products and the enterprise¡¯s capital. Taking advantages of the combination of international product market and capital market, Tasly will bring improvement on R&D, production, sales and management.
For the internationalization of products, the three-step development strategy would be applied: firstly, direct sale. In the developing countries, Tasly uses mega-sales mode to cover as wide range of the market as possible. Secondly, adopting distribution method through agents. The markets in developing area without the feasibility of direct sale are the targets. Tasly looks for companies with influential power in regional market to conduct professional distribution, which could seize the market effectively. Thirdly, through gaining the ratification of medical usage in the developed countries, and making clinical popularization by way of technological and professional sales mode, the products of Tasly would enter into their mainstream market for prescription medicine.
Three modes are adopted for capital internationalization. First, making full use of our brand, technical innovation and marketing ability to attract more strategic cooperators from developed countries to conduct all-round cooperation. Second, taking overseas investment as link, conducting strategic investment on cooperation for the suitable projects and establishing international development platform. Third, seeking appropriate opportunity to list the whole Group into stock exchange, thus realizing globalization of both the capital and assets.